White hat link building refers to the practice of acquiring links from other websites in an ethical and legitimate way. This typically involves creating high-quality, valuable content that other websites would naturally want to link to. Some examples of white hat link building techniques include guest blogging, creating infographics, and participating in online communities.
To determine whether a link is good or spammy, there are a few key factors to consider:
- Relevancy: The link should be relevant to the content on the linking website and the content on the linked website.
- Authority: The linking website should have a good reputation and be a reputable source of information.
- Diversity: The link profile of a website should include a variety of different types of links from different sources.
- Natural: The links should look natural, not artificially placed.
One way to measure the quality of a link is by using a tool such as Ahrefs, Majestic, Moz, or SEMrush. These tools can provide information about the linking website, including its Domain Authority (DA) and Page Authority (PA), which can give an idea of its overall reputation and trustworthiness.
Another way to measure the quality of a link is by manually analyzing the link and the website it is coming from. This can be done by looking at the website’s content, design, and overall user experience.
It’s important to remember that link building is an ongoing process and it’s important to regularly monitor and evaluate the links that your website has acquired.
In summary, White hat link building is the practice of acquiring links in an ethical and legitimate way, such as creating high-quality content and participating in online communities. To determine the quality of a link, you can use tools like Ahrefs, Majestic, Moz, or SEMrush, or manually analyze the link and the website it is coming from by looking at the website’s content, design, and overall user experience.