Backlinks are one of the most important factors for ranking in search engines. However, it’s not just about getting any backlinks – it’s about building high-quality backlinks from authoritative sources. In this guide, we’ll explore how to build high-quality backlinks in 2017.
Create High-Quality Content
The foundation of any effective link building strategy is high-quality content. By creating valuable and informative content, you’ll naturally attract backlinks from other websites. This is known as “link-worthy” content, and it’s essential for building high-quality backlinks.
According to a study by BuzzSumo, content that provides practical value, offers unique insights, or tells a story is more likely to attract backlinks. Additionally, longer-form content tends to attract more backlinks than shorter content.
Find Relevant Websites
Once you have created high-quality content, the next step is to find relevant websites to reach out to. Look for websites that are related to your industry or niche, and that have a high domain authority.
There are many tools you can use to find relevant websites, such as Ahrefs, SEMrush, and Moz. These tools will allow you to analyze your competitors’ backlinks, find relevant websites in your industry, and check their domain authority.
Reach Out to Website Owners
Once you have identified relevant websites, the next step is to reach out to their owners or editors. You can do this through email or social media, but make sure to personalize your message and explain why you think your content would be valuable to their audience.
When reaching out to website owners, it’s important to be respectful and not spammy. Avoid using automated outreach tools or sending mass emails, as this can come across as spammy and damage your reputation.
Guest blogging is a popular and effective way to build high-quality backlinks. By writing a guest post for another website, you can earn a backlink to your website and attract new visitors to your content.
When guest blogging, make sure to choose relevant websites in your industry, and to write high-quality and informative content that offers value to their audience. Additionally, make sure to follow the website’s guidelines for guest blogging and include a link back to your website in your author bio.
The Skyscraper Technique is a link building strategy developed by Brian Dean of Backlinko. It involves finding popular content in your industry and creating an even better version of it.
To use the Skyscraper Technique, start by finding popular content in your industry using tools like BuzzSumo. Then, create a more in-depth and informative version of the content, and reach out to websites that linked to the original content and suggest linking to your new and improved version.
Broken Link Building
Broken link building is a link building strategy that involves finding broken links on other websites and suggesting your own content as a replacement.
To use broken link building, start by finding relevant websites in your industry. Then, use a broken link checker tool like Ahrefs or Check My Links to find broken links on their website. Finally, reach out to the website owner or editor and suggest your own content as a replacement for the broken link.
Infographics are a popular and effective way to earn high-quality backlinks. By creating informative and visually appealing infographics, you can attract other websites to link back to your content.
To create an infographic, start by researching a topic in your industry that would be informative and visually appealing. Then, use tools like Canva or Piktochart to create a professional-looking infographic. Finally, reach out to relevant websites and ask if they would be interested in sharing your infographic with their audience.
While social media links may not directly impact your website’s search engine rankings, they can still be an effective way to build relationships with other websites and attract backlinks.
By sharing your content on social media platforms like Twitter, LinkedIn, and Facebook, you can attract the attention of other website owners and editors. Additionally, by engaging with other users on social media, you can build relationships and potentially earn backlinks in the future.
Resource pages are pages on other websites that list helpful resources for a particular topic or industry. By reaching out to websites with relevant resource pages, you can suggest your own content as a valuable resource for their audience.
To use resource pages for link building, start by finding websites with relevant resource pages in your industry. Then, reach out to the website owner or editor and suggest your own content as a valuable resource to include on their page.
HARO (Help a Reporter Out)
HARO is a platform that connects journalists and reporters with sources for their stories. By signing up as a source on HARO, you can potentially earn high-quality backlinks from authoritative sources.
To use HARO for link building, sign up as a source and browse through the daily emails to find opportunities to contribute to articles and stories in your industry. By providing valuable insights and information, you can potentially earn backlinks from authoritative sources.
Building high-quality backlinks is an essential component of any successful SEO strategy. By creating high-quality content, reaching out to relevant websites, and using a variety of link building techniques, you can attract backlinks from authoritative sources and improve your search engine rankings.
Remember to always be respectful and avoid spammy tactics when reaching out to website owners and editors. By focusing on building genuine relationships and providing value to their audience, you can earn high-quality backlinks that will benefit your website in the long run.