Backlinks are a fundamental aspect of search engine optimization (SEO). They play a critical role in determining a website’s search engine rankings and overall visibility on the web. In this article, we’ll explore the power of backlinks and how they impact SEO rankings.
First, let’s define what a backlink is. A backlink is simply a link from one website to another. In other words, when a website links to another site, it creates a backlink for that site. Backlinks are also known as “inbound links” or “incoming links”.
Search engines like Google use backlinks as a way to evaluate the quality and relevance of a website’s content. When a website has a lot of high-quality backlinks from reputable sources, it’s a signal to Google that the website is trustworthy and authoritative.
Backlinks are a critical factor in Google’s search algorithm, which determines where a website ranks in the search engine results pages (SERPs). Websites with more high-quality backlinks tend to rank higher in the SERPs than websites with fewer or lower-quality backlinks.