It can be challenging to get started with SEO, especially if you’re new to the field.
You’re in luck, though. Were you aware that there are hundreds of tools available on the web that can help you with your SEO efforts? Some are free to use, while others require a fee. Here are 100 of the very best, aimed at making your website work hard for you.
These SEO tools can be categorized in the following so that can help you:
- Analytics
- Keyword Research
- Outreach
- Links
- Local SEO
- Mobile SEO
- On-page SEO
- Research
- Rank Checking
- Site speed
- WordPress SEO
1. Yoast SEO
Website: https://yoast.com
The Yoast SEO plugin for WordPress is the best SEO plugin for getting more visitors from Google and Bing. Furthermore, it makes it easier to attract more visitors from social media and to increase reader engagement. It’s easy to use and you’ll soon be a pro at onsite SEO
2. Rel Nofollow Checkbox
Website: https://wordpress.org/plugins/rel-nofollow-checkbox/
This WordPress plugin for websites connects with a simple checkbox within the pop-up window for inserting/editing links, adding a ‘no follow’ attribute.
3. Google XML Sitemaps
Website: https://wordpress.org/plugins/google-sitemap-generator/
This plugin is extremely helpful to increase SEO by creating specific XML sitemaps, which aid search engines such as Google, Bing, Yahoo and Ask.com All of which improve the indexing of your site.
4. Cloudflare
Website: https://www.cloudflare.com/
Cloudflare is an application that can identify the source of spam emails and protect websites from all kinds of attacks. This helps to ensure that a website is operating at its peak performance.
5. Lighthouse
Website: https://developers.domain.com/web/tools/lighthouse/
Lighthouse is an open source, automated tool that helps improve the quality of websites. It’s a fantastic tool to audit websites and evaluating their performance accessibility, responsive web applications, and much more.
6. Chrome DevTools
Website: https://developers.domain.com/web/tools/chrome-devtools/
It is a set of tools for web developers that are integrated in the Google Chrome browser which provides you with the capability to swiftly edit pages and identify issues. DevTools will help you create a better website faster.
7. Google PageSpeed Insights
Website: https://developers.domain.com/speed/pagespeed/insights/
Are you experiencing issues experiencing slow loading web pages? PageSpeed Insights examines the contents of a web page and suggests changes to speed up the load time of the page.
8. Bing Webmaster Tools
Official website: https://www.bing.com/toolbox/webmaster
It is helpful to have an overview of how the site is running and to identify the areas that require attention. Knowing what drives people to the website will assist in determining which areas you need to concentrate on to increase the number of visitors. It also gives information on what people are looking for and the areas that you can expand upon next.
9. Wayback Machine
Website: https://archive.org/web/
The Wayback Machine supports a number of APIs. It allows developers to get access to data from archives of the Wayback archives.
10. Google Mobile-Friendly Test
Website: https://www.domain.com/webmasters/tools/mobile-friendly/
This useful tool lets you check the ease for users to access the web page on the go with a mobile device. Simply type in a URL to check how well the page performs.
11. Google Search Console
Website: https://www.domain.com/webmasters/tools/home?hl=en
Search Tools and Reports from the Console allow you to evaluate the site’s Search performance and traffic, address issues and improve the visibility of the website when it appears in Google Search results.
12. Refuse to Use Tool
Website: https://www.domain.com/webmasters/tools/disavow-links-main
Do you have a problem with bad links? Google’s link disavowal tool lets users to inform Google that you don’t want specific links from other websites to be considered when rating your website.
13. Helper for Structured Data Markup
Website: https://www.domain.com/webmasters/markup-helper/u/0/
This feature is a great way to apply various types of markups on a page that in turn provide more information about the page’s content.
14. Google My Business
Website: https://www.domain.com/business/
Google My Business gives you the ability to build and manage a Business Profile. It has a wide range of innovative features that allow you to engage further with your customers and keep them updated. It’s all no cost!
15. Google Analytics
Website: https://www.domain.com/analytics/
The tool is able to analyze the users of the website and apps to assess the effectiveness of content, marketing products, and much more. It’s built to integrate with Google’s publisher and advertising products, allowing users to use the insights from your analytics to reach the appropriate users.
16. Rich Results Test
Website: https://search.domain.com/test/rich-results
This tool is a great way to test an accessible public page to find out what rich results are generated from the structured information it has and can include images, carousels, and other non-textual components.
17. Mobile-Friendly Test
Website: https://search.domain.com/test/mobile-friendly
Does your website have a mobile-friendly design? This tool evaluates and evaluates a website’s performance based in terms of how easy it is for a user is able to access it from any mobile phone. Enter a URL for the page and then view the results!
18.Structured Tools for Testing Data
Website: https://search.domain.com/structured-data/testing-tool
The tool offers a range of methods to design or test the markup in a structured manner. Users can load markup in the tool either directly or via the URL.
19. Search Console
Website: https://search.domain.com/search-console/about
The Google Webmaster Tools Search Console offers an array of tools and reports that assist in measuring a website’s activity and efficiency. It also lets you check the internal and external links on your site, as well as look at other errors and problems, and resolve problems. Search Console will help to improve your personal Google Search results.
20. Google Trends SEO Checker Tool
Website: https://trends.domain.com/trends/?geo=US
Google Trends is a feature of Google’s search which shows the frequency with which the search term you’re looking for is used by Google’s search engine compared to the total amount of searches over a certain amount of time.
21. Natural Language API Demo
Website: https://cloud.domain.com/natural-language/
Cloud Natural Language API Cloud Natural Language API helps in sentiment analysis, entity analysis sentiment analysis of entities and content classification. It also helps with syntax and also provides an analysis and understanding of the natural language technology for developers.
22. MozBar
Website: https://moz.com/products/pro/seo-toolbar
Moz Pro provides analytics and insight to help boost the ranking of search engines.
23. MozCast
Website: https://moz.com/mozcast/
MozCast will be an experimental program that tracks what are known as the “weather” trends of Google algorithms. These patterns obviously can have significant effects on the rank of your website.
24. Moz Local Check Business Listing
Website: https://moz.com/local/search
Moz Local can help you improve the accuracy of your company’s name address, address, and telephone number through several directories with which they’ve partnered.
25. Link Explorer
Website: https://moz.com/link-explorer
This tool can help you identify potential link builders and help you formulate and follow the best link building strategies
26. Keyword Explorer
Website: https://moz.com/explorer
Keyword Explorer will help you determine the keywords that people are using and what keywords you’re currently getting rankings for, the need for specific searches and the performance of competitors with the keywords you want to rank for.
27. Ubersuggest Keyword Tracking Tool
Website: https://neilpatel.com/ubersuggest/
Ubersuggest gives you a glimpse into the strategies for generating keywords that have been successful for other companies in your industry which allows you to apply these strategies to improve on they are, and hopefully gain an edge.
28. Wordstream’s free Keyword Tools
Website: https://www.wordstream.com/free-keyword-tools
To get some assistance for the SEO and PPC efforts, visit WordStream. Improve your online marketing investments more efficiently with top-scoring keywords, while avoiding negative terms.
29. Google Analytics
Website: https://analytics.domain.com/analytics/web/#/
This tool is very well-known and helps you find out what’s working and the issues on your site.
30. Google Keyword Planner
Website: https://adwords.domain.com/KeywordPlanner
Are you not sure which keywords you should use for your site? Google Keyword Planner is a fantastic tool that can provide keywords ideas and estimates of traffic to assist you! Choose the best words to define your service or product and aid customers in finding your site!
31. Keyword Planner
Website: https://ads.domain.com/intl/en_in/home/tools/keyword-planner/
Are you looking to place your ad directly in front of potential customers? If so, Google Ads Keyword Planner is there to assist you!
32. SimilarWeb
Website: https://www.similarweb.com/
Stay ahead of the curve by using SimilarWeb’s online competitive intelligence tool. It offers information on traffic and marketing for every website and provides an instant review of the site’s popularity, reach, and engagement.
33. SEMrush
Website: https://www.semrush.com/
Are you in search of a strong SEO companion? Let SEMrush help you by conducting keyword research and competitor analysis. It also helps you identify opportunities to build backlinks and more.
34. Ahrefs
Website: https://ahrefs.com/backlink-checker
Using Ahrefs to check high-quality links to your site is crucial. This tool will help you identify the top backlinks that point towards your website. Remember that high-top quality backlinks will help you rank higher than your competition and also increase referral traffic.
35. Social Blade
Website: https://socialblade.com/
What is the efficacy of social media actually in SEO? Utilize Social Blade’s cutting-edge technology to gain a greater understanding of the stats for every YouTube, Twitter and Instagram username.
36. Keyword Tool: KWFinder Keyword Tool
Website: https://kwfinder.com/
Give KWFinder the chance to prove itself as an helpful tool to add to you SEO toolbox! It will help you with your research into keywords including competitor backlink analysis, competitor analysis and rank monitoring.
37. BuzzSumo
Website: https://buzzsumo.com/
Another excellent way to monitor performance on social media platforms is to use BuzzSumo. Find out how you and competitors do with posts on social media, gather ideas, and develop content that resonates with your target audience.
38. GTmetrix
Website: https://gtmetrix.com/
The excellent site, however, is it operating like it ought to? The GTMetrix tool gives you a piece of information about a website’s performance.
39. Data Studio
Website: https://datastudio.domain.com/u/0/reporting/0B2lgFyX5qOqhbFE5RllsdFdtMXc/page/ielG
This tool will keep the track of Google Data Studio resources and showcase the many ways in which data studio could be utilized.
40. Majestic: Marketing SEO Tools
Website: https://majestic.com/reports/majestic-million
The Majestic Million lets you find out more about the most popular million websites in the world’s biggest commercially available backlink database.
41. KeywordTool.io
Website: https://keywordtool.io/
Need help with your keywords? This tool is the ideal alternative to Google’s Keyword Planner and other tools for keyword research. Its free edition of Keyword Tool generates up to 500+ long-tail keyword suggestions for each keyword search.
42. FAQfox
Website: http://faqfox.com/
This tool is a great way to determine where you may be not making the most of your social media marketing efforts and offers suggestions for more high-value content that customers actually are interested in.
43. Woorank SEO Ranking Tool
Website: https://www.woorank.com/
Woorank provides a complete tool that analyzes, optimizes, and tracks your website’s performance. What’s better?
44. Muck Rack
Website: https://muckrack.com/
Are you looking to enhance the public image of your business? Let Muck Rack assist you in finding the best journalists. Also, keep a watch for stories about your business and evaluate the effectiveness of your public relations.
45. Website Grader from HubSpot
Website: https://website.grader.com/
Website Grader offers an evaluation service that assesses the marketing effectiveness of your website. Learn how efficient the SEO of your website, as well as social media posts as well as other channels for inbound marketing are.
46. Tag Manager
Website: https://tagmanager.domain.com/
Tag Manager is a free application that lets you control and display marketing tags on websites (or mobile applications) without needing to modify the code.
47. Wordtracker Scout
Website: https://www.wordtracker.com/scout
This handy tool will help you determine exactly what keywords your competition is using. It’s an Chrome extension that operates with just one click to produce an alphabetical list of keywords from any page.
48. Local Search Results Checker
Website: https://www.brightlocal.com/local-search-results-checker/
What are your results on the local results? This helpful advertising tool allows you to see results from a local search regardless of where you are located in the world.
49. SERPtimizer
Website: https://serptimizer.com/en/
What about a tool that performs an SEO audit and provides you with important information, conducts regular checks, and provides you with information? The SERPtimizer tool is the thing you’re looking for.
50. HARO (Help Reporters Out)
Website: https://www.helpareporter.com/
This website is a platform that connects content creators who are seeking expert knowledge in their content with the sources who have the experience. Get accurate, relevant content that is actually engaging readers.
51. Raven Tools
Website: https://raventools.com/
A great one-stop shop for all your SEO needs, such as ranking tracking, auditing your website and competitor research, as well as link building, and search engine rank checking.
52. Screaming Frog SEO Spider
Website: https://www.screamingfrog.co.uk/seo-spider/
It is the Screaming Frog SEO Spider program scans websites URLs to find the most important aspects of the online and technical SEO. These elements can then be analysed. The tool lets you crawl up to 500 URLs for free , or purchase a subscription that provides users with additional advanced features.
54. The Screaming Frog SEO Tools Online
Website: https://www.screamingfrog.co.uk/
What better way to benefit from two of the most effective SEO tools that UK located Screaming Frog offers and give your company the latest technology in search-engine marketing.
55. Help The Public
Website: https://answerthepublic.com/
This service gives specific keywords that are currently used by Google. It can give your site’s content and marketing efforts the boost you’ve been searching for.
56. SpyFu: SEO Tools for Free
Website: https://www.spyfu.com/
SpyFu provides the keywords being purchased on Google Adwords, as well as the keywords websites are showing in search results. It can also assist to find niche markets or markets that are emerging.
57. Small SEO Tools
Website: https://smallseotools.com/
The Small SEO Tools provides a wide variety of SEO tools to be beneficial to webmasters, website administrators, and SEO experts. If you’re considering the creation of a brand new site, creating texts for your web pages or enhancing your existing site, Small SEO Tools is the right tool for you.
58. SEOGadget for Excel
Website: https://builtvisible.com/seogadget-for-excel/
Builtvisible allows search marketers to download data from various services like Majestic SEO and Moz into Excel through the API they provide.
59. Sistrix
Website: https://www.sistrix.com/
Sistrix is an extremely powerful SEO analytics and data tool that monitors Google SERPs as well as URLs. It collects billions of data point per week. It also allows you to find out what keywords and URLs are ranked across every domain in a variety of countries.
60. Hunter
Website: https://hunter.io/
Are you looking for a simple way to get in touch with the people you care about to your company? Hunter helps you locate the email addresses that are used by companies on their website addresses on the internet.
61. KeywordSpy
Website: http://www.keywordspy.com/
Are you interested in knowing the way your competitors are advertising? Google Adwords. KeywordSpy allows you to conduct advanced keyword research and tracking to help you improve your own PPC campaign.
62. Advanced Web Ranking
Website: https://www.advancedwebranking.com/
Be aware of website rankings with your Advanced Web Ranking tool. It is able to monitor key phrase rankings across several websites and provide reports on its findings each day and weekly, or as needed.
63. Buzzstream
Website: https://buzzstream.com/
Employed by numerous top name businesses, Buzzstream helps you manage contacts, and improves your communications effectiveness in Digital PR as well as Link Builders and Content Promoters.
64. TubeBuddy
Website: https://www.tubebuddy.com/
This browser extension is free and integrates directly with your YouTube channel and makes your everyday managing your channel much more simple.
65. SEOQuake: SEO Tools for Free
Website: https://www.seoquake.com/index.html
SEOquake is a free tool which allows you to conduct an extensive SEO study of any page in your preferred browser. You can conduct SEO Audits as well as perform an Keyword Density report, do External and Internal Link analysis and even more!
66. Ninja Outreach
Website: https://ninjaoutreach.com/
This tool allows you to create successful marketing campaigns through sorting through thousands of Instagram and YouTube influencers to identify ones that grab your viewers’ interest.
67. Keyword Tool and Content Assistant
Website: https://cognitiveseo.com/keyword-tool/
Are you in an SEO dilemma? This digital marketing service complete will identify all potential SEO problems and gives you suggestions on how to address them.
68. Keyworddit
Website: http://www.keyworddit.com/
This tool for research allows you to identify low-competition keywords as well as keywords you haven’t thought of. This will help improve the traffic on your website.
69. WebCEO
Website: https://www.webceo.com/
Be ahead of the competition by using WebCeo. It utilizes 17 professional-level SEO software tools to assist with conducting keyword research, monitor the rankings, run SEO audits, assess as well as monitor the quality of backlinks to perform secure link development, social media analysis, and more!
70. Rival IQ
Website: https://www.rivaliq.com/
If you’re making use of Facebook as a tool for marketing and you are looking for a tool to help, the Rival IQ tool can aid you in implementing and tracking your strategy for online marketing while keeping up-to-date with what is happening with your competitors.
71. Varvy SEO Tool
Website: https://varvy.com/tools/
Be sure your web pages are in line with Google’s guidelines when with the VARVY SEO Tool.
72. Varvy
Website: https://varvy.com/
If you’re in search of SEO assistance for no cost Look no further than Varvy. Benefit from their educational tools as well as tools and other information that is usually only available through paid websites.
73. Serpstat is a complete SEO platform
Website: https://serpstat.com/features/
A complete set of tools to aid you in your SEO and PPC endeavors, such as search engine optimization, keyword research and content marketing back link analysis, and many more!
74. SERPStat
Website: https://serpstat.com/
Do you really need to reinvent yourself when you could profit from the experience of your competitors? SERPStat allows you to monitor your primary competitors’ SEO or PPC efforts, and help you enhance your own.
75. SEO Site Checkup
Website: https://seositecheckup.com/
Know your website from the viewpoint of the search engine! SEO Site Checkup offers an simple-to-understand, comprehensive range of SEO tools for doing just that.
76. Wappalyzer
Website: https://www.wappalyzer.com/
Do you want to know more about your competition? With the tool Wappalyzer, you can find out the software that are used by websites, including Content Management Systems, e-commerce platforms Server software analytics tools, and much more!
77. Siege Media Embed Code Generator
Website: https://www.siegemedia.com/embed-code-generator
The embed code generator of Siegemedia provides an SEO tool that is effective.
78. Link Research Tools
Website: https://www.linkresearchtools.com/
Are you unsure if SEO that is negative is the reason for your rankings on search engines? This tool will help you find bad links on your site, then restore your Google rankings, and protect your website against penalties in the future.
79. kwfinder.com
Website: https://kwfinder.com/
Another fantastic keyword tool accessible from KWFinder where you can find keywords you can quickly rank, find out the keywords that your competitors are ranking for, and get keywords with volume of searches, historical data , and so on.
80. OnCrawl
Website: https://www.oncrawl.com/
This paid service will provide users with a variety of tools which provide detailed insights into the way Google might be evaluating your website’s your SEO efforts online.
81. Whitespark
Website: https://whitespark.ca/local-citation-finder/
If you’re looking to boost your local rankings on Google If you are looking to boost your local search rankings, the Whitespark tool can help you determine the most effective places to advertise your business and track your growth. It also lets you know the activities of your competitors and how they’re performing.
82. Google Review Link Generator
Website: https://whitespark.ca/google-review-link-generator/
This tool is free and can help to boost local SEO! It allows businesses to create an distinct Google Review link which can then be distributed to customers in order to collect reviews.
83. Upcity
Website: https://upcity.com/
This tool can help you identify the most reliable and reliable B2B service companies in a particular location.
85. Unamo SEO
Website: https://positionly.com/
Unamo SEO helps your business to grow online by offering sophisticated analysis of data as well as marketing and sales tools.
86. MailShake
Website: https://mailshake.com/
This powerful tool can help you increase the effectiveness of any cold email marketing campaign you conduct.
87. Authority Labs
Website: https://authoritylabs.com/
Do you want to keep an to your rankings? Authority Labs is a paid service that monitors your mobile and local rankings.
88. Soovle
Website: https://www.soovle.com/
Soovle collects search data from top providers like Google, YouTube, Wikipedia and more. Ideal for those who require aid in the creation of inspiring content.
89. DeepCrawl
Website: https://www.deepcrawl.com/
The DeepCrawl tool lets you identify and correct problems with performance and technical issues of your site and improve your rank.
90. VidIQ
Website: https://vidiq.com/
Are you looking to grow your YouTube viewers? The VidIQ tool is perfect for you.
91. Indicator for Penalty on Websites
Website: https://feinternational.com/website-penalty-indicator/
This tool aids search marketers to identify Google algorithm updates and algorithm releases that may have affected their rankings on websites and organic traffic.
92. Siteliner
Website: http://www.siteliner.com/
Siteliner offers a no-cost service that lets you examine every aspect of your site which could affect your rankings on search engines.
94. Rank Ranger
Website: https://www.rankranger.com/
Rank Ranger provides a suite of SEO tools that can be tailored to your individual needs.
95. Long Tail Pro
Website: https://www.longtailpro.com/
Are you unsure of the right long-tail keywords you should use on your website? Using Long Tail Pro helps you identify keywords that are less competitive that will increase your website’s traffic.
96. DareBoost
Website: https://www.dareboost.com/en/home
DareBoost gives you an effective tool for testing the performance of your website.
97. JustReachOut
Website: https://justreachout.io/
This software for PR and guidance tool can help to get you the publicity that you need to build your company.
98. HitTail
Website: https://www.hittail.com/
Another tool for long tail keywords which will prove beneficial for webmasters who want to boost Google or other engines’ traffic.
99. GroupHigh
Website: https://www.grouphigh.com/
This powerful tool for content marketing lets you find the contact details of any blogger and also to look up the blog content they have posted.
100. Botify
Website: https://www.botify.com/
This world-class SEO platform assists large companies to deal with the issue of major search engines lacking web content.
