What is SEO?


SEO is the acronym of Search Engine Optimization. SEO refers to optimizing your on-page elements on a website so that it will rank higher in search engine results for specific keywords or terms. This usually includes page titles, meta descriptions, headings, alt tags, and other visible on-page factors. Off-page optimization is also necessary for achieving higher rankings because search engines also consider off-page factors such as social media posts, press releases, guest blogging, and citations from other websites.

The most important part of SEO is being persistent. There are a lot of factors that go into higher rankings so you need to optimize your website on all levels with many different strategies so it won’t hurt your chances of achieving a higher ranking.

Successful SEO does take a lot of time and patience, but it’s definitely worth it. With proper optimization, your website can achieve higher rankings and more traffic which will help you increase conversions to grow your business!

About the author

Khadija Tahera is a seasoned digital marketing professional with over 5 years of experience in SEO and link building. As the founder and CEO of Kantaji.com, a leading SEO and link building agency, Khadija leads a team dedicated to delivering results-driven solutions for clients across various industries.

With a passion for innovation and continuous learning, Khadija stays ahead of industry trends to ensure Kantaji.com remains at the forefront of digital marketing excellence. Beyond her professional pursuits, Khadija is an advocate for women's empowerment and an avid traveler.

Khadija Tahera's expertise, passion, and commitment to excellence continue to drive success for clients and make a positive impact in the digital marketing community.


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