SEO Career Path to Follow


As more and more online marketing jobs are made, SEO seems to be a growing field of work. Many young people want to change jobs or learn new skills to get into the field they want. But they should think about what is needed before they offer anything. “SEO is dead,” people are saying, which might not be a good sign if you want to go this way. The best job for you will depend on what you like to do and what skills you have. Full-time SEO might not be for you if you don’t want a 9-to-5 desk job and want to go in a different way.

More and more people want to work in SEO. People with skills can get more jobs. SEO jobs are getting more and more popular. There are more jobs for people with skills. A lot of people change jobs to become SEO experts, which means they learn new skills every day.

Follow these steps to get a job in SEO (Search Engine Optimization):

Find out the basics: Start by learning the basics of SEO, such as how search engines work, keyword research, on-page optimization, off-page optimization, link building, analytics, and how to track your site’s performance. There are many tutorials, blogs, and classes on SEO basics that you can find online.

Build a website: Make your own website so you can practice putting SEO tactics to use. This will give you real-world knowledge and let you try out different plans. Optimize your website for search engines and use tools like Google Analytics to keep track of how well it is doing.

Stay updated: SEO is an area that is always changing, so stay up to date. Follow reputable SEO blogs, go to webinars or conferences, and join SEO groups to keep up with the latest trends, algorithm changes, and best practices. This will help you stay ahead of the curve and give your clients or companies better information.

Gain real experience: Look for ways to use what you know about SEO. To get real-world experience, you can work on personal projects, volunteer for friends or local businesses, or even offer your skills at a lower rate at first. This will help you show off your skills and build a resume.

Networking: Use social media, forums, and area meetups to connect with other people who work in the SEO field. Networking can help you make useful links, find a mentor, and possibly find a job. Participate in conversations, share your ideas, and learn from what others have done.

Certifications: To improve your credibility, you should get certifications that are known in your field. Certifications like Google Analytics Individual Qualification (IQ) and Google Ads Certification show how well you know certain parts of SEO. These qualifications can make it easier for you to get a job or find clients.

Freelancing or internships: If you want to get started in SEO, you might want to start as a worker or an intern. There are often SEO projects or internships offered on freelancing sites and job boards. These chances can help you get real-world experience, build your portfolio, and make a name for yourself in your field.

Apply for SEO jobs: Once you know enough and have enough experience, you can start looking for SEO jobs at companies or agencies. Make sure your resume and portfolio show off your SEO skills and be ready for interviews where you may be asked to show off your skills.

Remember that SEO is a field that needs you to keep learning and changing. Stay interested, try new things, and keep improving your skills to stay competitive in the world of SEO, which is always changing.

What skills are needed for a successful SEO career Path?

It’s essential to have a mix of technical, analytical, and creative skills if you want to have a great SEO career. Here are some of the most important skills an SEO professional needs:

Technical SEO: You need to know a lot about technical SEO. This means optimizing the website’s layout, ensuring it is indexed correctly, fixing crawl errors, making the site faster, adding schema markup, and optimizing the robots.txt and XML sitemaps. Technical SEO skills make it easier for search engines to crawl and understand your website, which helps it rise higher.

On-page optimization: With on-page optimization, each web page is optimized to rank better and get more traffic from search engines. This includes making sure that the title tags, meta descriptions, headers, URLs, and picture alt tags are all optimized. Also, it’s important to know how to optimize content for certain keywords, add useful internal and external links, and keep keyword density at the right level.

Off-page optimization and link building: An important part of SEO is building high-quality backlinks from sites that are trusted. It includes reaching out, promoting content, guest blogging, being active on social media, and building relationships with people who have a lot of influence. Effective off-page optimization helps boost the authority of a domain, move it up in the search results, and bring in traffic from other sites.

Content strategy: For SEO to work, you need to be able to create and optimize content well. This means researching, making, and optimizing high-quality, relevant material that is in line with what the user wants. For a content strategy to work, you need skills in keyword research, content organization, formatting, readability, and optimizing for featured snippets and voice search.

Data analysis and interpretation: You need to be good at data analysis to know how SEO efforts affect things. You can determine how well SEO tactics work by looking at website traffic, user behaviour, conversion rates, and keyword performance. Google Analytics, Google Search Console, and other third-party SEO tools can help you track and measure performance, find opportunities, and make choices based on data.

SEO tools and software: To handle SEO well, you need to know how to use SEO tools and software. Tools like SEMrush, Moz, Ahrefs, and Screaming Frog can help you find keywords, analyze competitors, look at backlinks, do site checks, and track how well your site is doing. SEO campaigns are more productive and successful when people know how to use these tools.

HTML and CSS fundamentals: You don’t have to be an expert coder, but it helps to know the basics of HTML and CSS. It lets you make small changes to website code, understand technical problems, and talk to coders in a clear way.

SEO is an area that is always changing, with algorithm updates and changes in the industry happening often. It is important to keep up with the latest trends, automated changes, and new technologies. Being flexible, interested, and willing to keep learning will help you stay ahead and give clients or employers useful insights.

Business and marketing skills: It’s important to understand the bigger picture of marketing and the business goals of your clients or company. To succeed, you need to align SEO strategies with general marketing goals and explain the value of SEO to stakeholders.

Problem-solving and critical thinking: SEO often includes fixing technical problems, figuring out why rankings are dropping, and finding ways to make things better. Strong problem-solving skills, critical thought, and the ability to analyze data to find patterns and trends will help you deal with problems and improve SEO strategies.

If you learn these skills and keep up with changes in the business, you’ll be ready to do well in an SEO career. In this area, which is always changing, your long-term success will depend on how much you learn and how well you can adapt.

What are the SEO Career Paths in 2023? 

Here is the list of the top 8 choices. 

Freelance SEO

Once you have all the skills you need (basic web design skills like HTML, CSS, and WordPress), you can start working as a freelancer. Here, you won’t have to work for anyone else. Instead, you’ll be your own boss. In the future, you can also start your own business and hire people to help it grow.

We can’t guess how much money you will make. That would be up to you and how well you know how to run a business. The chance to grow is the most important reason to go into this field. In a business job, you can only go up to a certain point. Here, on the other hand, there are no limits.

As a first step, you can look for work online at different freelance markets. Some well-known ones are Upwork, Freelancer, and Fiverr. On these platforms, people post thousands of jobs every day. Try to look for a job that interests you. You can get a job if you apply in detail. It works well to ask for a straight interview. The next step would be to work on a contract, set rate, or hourly basis, depending on what works best for you.

Social Media Marketer 

As social media grows, people who know how to use it are needed. Social media is used by almost everyone these days. Companies want someone who can make their content stand out and get people’s attention. People sometimes need SEO services to help them improve their names. This will make them stand out, and it might even help them get a job.

If you choose this SEO job, you will work on LinkedIn, Facebook, or Instagram. LinkedIn is mostly used as a place for professionals to meet. You will also be responsible for making sure that advertising efforts work well.

Content Marketing as a Career Path

SEO skills are used in this kind of job to improve writing skills. You can know only some things there is to know about SEO to do this job. To get organic traffic, you need to know how to study keywords and how long posts should be. Writing high-quality pieces that search engines like Google and Bing like will help you move up in the rankings.
Material marketing is a key strategy that depends on making and sharing useful material to attract potential customers. Once they’re interested, marketers work hard to turn them into buyers by teaching them about what they sell or giving them useful information. So, they trust us enough to do business with us.

A content marketer’s job is to spread the word about a company in any way possible. It only has the word “content” and nothing else. The content could be anything that could work, like blog posts, movies, podcasts, or anything else. But how good it looks on paper isn’t the most important part of making good information. Instead, it’s that you’re an expert who can help people solve problems with your knowledge, so they trust YOU enough to not only buy from US but also tell others.

If there was one thing I hadn’t done before I became an SEO manager, it would be to optimize blogs and websites. Optimize video marketing tactics to improve graphic design by using the best methods when making web pages. Last but not least, keep talking so well in English!!!

Content marketing is a growing area because more and more people are using the internet. With SEO skills, you can be a useful asset to any company that needs you to write good content and do keyword research to help them rank higher on Google or Bing.

To get leads, you need to know how to run blogs, make infographics and animations, and write well with good English language.

A content manager should always think about what they are making. They need to find, pick, and make a product that their customers will want. This could be anything from sending blog readers email updates to becoming a member of an online training site. Prices change based on how the information is sent. For example, some people might prefer to get information from ebooks, while others might only pay if they can access digital classes (iTunes U). Distributors can spread the word about their goods by advertising on social media and sending well-targeted emails at certain times of the day. All of these methods are based on where people are most likely to be. As a content marketer, it’s your job to make and promote high-quality online resources that meet customers’ wants. These can be things like blog posts about copywriting or SEO, eBooks that teach people how to start an email list, and video training classes that cover different parts of a digital marketing strategy, like paid traffic generation methods and organic search engine optimization.

The first step is to do a poll of your customers to find out what they want. This tells us where they are in their lives, so we can make our goods with that in mind. Once you’ve found the goods, choose them based on the feedback you get from these surveys and other research tools like Google’s keyword planner.

Once a channel is picked, it is set up on social media sites like Twitter, Facebook, and LinkedIn. Facebook is used most often.

Link Builder

In the world of SEO, a Link Builder is a significant person. So, who is a Link Builder, and what do they do for a living? Let’s take a look at what they do and why what they do is so important for SEO tactics to work. We’ll also look more closely at the range of pay for Link Builders in the US and Canada.

A Link Builder is an SEO expert who focuses on getting websites backlinks. Their main job is to build a network of backlinks to their clients’ websites that are high-quality and useful. These backlinks are a vote of trust and authority from other well-known websites, which helps the client’s site rank higher in search engines and get more traffic from other sites.

Link Builders use a variety of methods, such as outreach campaigns, building relationships with webmasters and bloggers, guest blogging, making useful content that naturally draws links, and using online tools to find link opportunities, to do this. Their work includes study, communication, making content, and making plans for the future.

You can’t say enough about how important a Link Builder is for SEO. Backlinks are a very important ranking factor for search engines. Search engines judge a website’s authority and trustworthiness based on how many backlinks it has, how relevant they are, and how many of them there are. Link Builders make sure that reliable and relevant sources link to the websites of their clients. This makes the websites more visible online and brings in more organic traffic.

Now, let’s talk about the range of pay for Link Builders in the U.S. and Canada. Please keep in mind that these numbers can change based on things like experience, location, business, and the size of the company. Link Builders starting in the United States can expect to make between $40,000 and $60,000 per year. Mid-level Link Builders can make between $60,000 and $80,000 per year with more experience and skill, while senior-level workers can make more than $100,000 per year.

Link Builders make about the same amount of money in Canada. Entry-level jobs usually pay between 40,000 and 60,000 Canadian dollars per year. Link Builders who are in the middle of their careers can expect to make between CAD 60,000 and CAD 80,000 per year. Those who are at the top of their careers can expect to make over CAD 100,000 per year.

Keep in mind that these numbers are estimates that can change based on the job market, the industry’s demand, and the candidate’s skills and experience.

Link Builder is an important part of any SEO plan that works. Their job is to get high-quality backlinks to boost their search engine rankings and bring in visitors from other sources. Link Builders in the U.S and Canada make a range of salaries that depend on things like training and where they work.

SEO Manager 

SEO Manager is a type of marketing manager who works with Search and plans and carries out a company’s strategy in the field. One of the best jobs on the SEO Career Path is SEO Manager. They work on projects with clients and management teams that range from long-term planning to day-to-day tasks. To reach the goals set for increasing online visibility by using targeted keywords and keeping brand recognition on platforms like social media sites or affiliate programmes.
An SEO manager is a valuable part of the marketing team because they help come up with and put into action strategies for search engine optimization. Search Engine Managers can work in-house for a company or for an agency. Still, they all have the same responsibility: to come up with a good strategy that grows with your company and meets its needs as it grows.
An SEO Manager is part of a company’s digital presence because he or she makes sure the site ranks high on SERPS (search engine result pages). The process involves both strategic plannings around keywords and operational tasks like putting web design elements like meta tags in place so that those words show up when people search for them.

If you hire an SEO manager, you can increase your company’s sales and the number of people who know about your brand by making strategic decisions that send people to places like search engines. A successful campaign will include researching the market and choosing keywords for optimised content based on an analysis of the competition. Promoting products or services on social media platforms like Facebook ads or Google Adwords campaigns that are made specifically for this type of marketing (which we do!). Strategic planning is also important because it helps us stay ahead and make money in these tough economic times.

A good SEO manager knows how to optimise websites for search engines and knows how to manage teams and lead people. Good leadership skills are needed for the job, which can help an organisation reach its goals faster than expected while keeping employee morale high and reducing turnover as much as possible.

The best candidate will have experience leading large groups or giving tasks to different employees so that they don’t get too much on top of their regular work.

When you have an SEO team, the manager needs to be good at more than just SEO. They will be able to lead well if they have a degree in marketing management and know about internet marketing. This will help them make sure that everyone on their team works together as one unit to reach company goals.

SEO Analyst

An SEO Analyst is an expert who analyzes and optimizes websites to make them rank higher in search engines and be more visible to people who find them on their own. They are responsible for doing in-depth research, finding ways to improve, and putting SEO strategies into place to increase organic traffic and improve how well a website works.

Most of the time, an SEO Analyst’s job duties include:

Website analysis is the process of checking a website’s layout, metadata, URL structure, internal links, and user experience to find places where it could be improved.

Keyword research is the process of looking for important keywords and search terms that will bring targeted traffic to a website.

On-Page Optimization: Using SEO best practices to optimize web pages, such as optimizing meta tags, headings, text, and internal links.

Technical SEO is the process of finding and fixing technical problems that could affect how well a website works, like crawl mistakes, broken links, page speed, mobile-friendliness, and XML sitemap optimization.

Competitor analysis: It means looking at the websites of your rivals to find out what SEO strategies they use, what keywords they focus on, and where your website can do better.

SEO Reporting: Making regular reports with key SEO data like organic traffic, keyword rankings, backlink profile, and conversion rates to track performance and find ways to improve.

Backlink analysis involves:

  • Looking at the website’s backlink profile.
  • Finding chances for high-quality backlinks.
  • Putting together plans to get authoritative backlinks.

SEO Tools and Analytics: Using SEO tools and web analytics systems to collect data, track performance, and learn about user behaviour and trends.

Algorithm Updates: Keeping up with changes to search engine algorithms, figuring out how they affect organic search rankings, and changing SEO tactics accordingly.

Collaboration: Working with content creators, web developers, and marketing teams to make sure that the best SEO techniques are used in all digital projects.

SEO Analysts can make different amounts of money in the United States and Canada depending on their experience, location, company size, and business. In the United States, an SEO Analyst makes an average of between $50,000 and $70,000 annually. But workers with a lot of experience or those who work for big companies can make more than $90,000. In Canada, an SEO Analyst makes an average of between CAD 45,000 and CAD 65,000 per year.

It’s important to note that other things like certifications (like Google Analytics or SEO certifications), advanced technical skills, and the ability to show successful SEO campaigns and gains in organic search rankings can also affect salaries.

SEO Analysts are very important to businesses because they help them show up higher in organic search results and get more targeted traffic to their sites. Their analytical skills, technical knowledge, and ability to understand data and trends are important for optimizing websites for search engines and getting real results.

PPC Manager

A PPC (Pay-Per-Click) Manager is an expert in digital marketing who manages and improves pay-per-click advertising programs. They are in charge of planning, running, and keeping an eye on pay-per-click (PPC) ads on platforms like Google Ads, Bing Ads, and social media advertising platforms.

Most of the time, a PPC Manager is responsible for:

Campaign Strategy: Creating PPC strategies that match the marketing goals, target group, and budget of the company.

Keyword Research: Carefully researching keywords to find important and effective ones for PPC campaigns.

Ad copy creation is the process of writing ads that are interesting to the target audience and encourage clicks and sales.

Campaign Setup: Creating ad groups, setting up targeting, allocating a budget, and adding ad extensions are all part of setting up and arranging PPC campaigns.

Bid management means keeping an eye on and changing keyword bids to get the ad spots you want while keeping a good return on investment (ROI).

Ad Testing and Optimization: Running A/B tests to see how well different versions of an ad work and optimizing campaigns based on what the data tells you.

Conversion tracking means putting in place ways to measure and analyze how well PPC ads get people to do what you want them to do.

Performance Monitoring and Reporting: Keeping an eye on key measures like click-through rates (CTRs), conversion rates, and cost per acquisition (CPA), and making reports to track how well a campaign is doing and make suggestions that can be put into action.

Budget Management: Using PPC funds well to get the most out of them and make the most money.

Competitor analysis means keeping an eye on and analyzing the PPC campaigns of your competitors in order to find chances and stay ahead in the market.

Keep up with Industry Trends: Keeping up with changes in the industry, updates to advertising platforms, and new PPC methods to improve the performance of campaigns.

In the United States and Canada, PPC Managers’ salaries can change based on their experience, location, company size, and industry. A PPC Manager’s average yearly salary in the United States is between $55,000 and $85,000. But highly skilled professionals with a lot of knowledge and skills that are in demand can make more than $100,000. In Canada, a PPC Manager makes an average of between CAD 50,000 and CAD 80,000 per year.

It’s crucial to keep in mind that factors like a person’s track record of success, certifications (like Google Ads certifications), and capacity to generate results and demonstrate a strong return on investment for PPC campaigns can also have an impact on their wages.

PPC Managers are very important when it comes to using paid advertising to bring in focused traffic, raise brand awareness, and get people to buy something. Businesses can get the most out of their PPC spending and reach their marketing goals by using their knowledge of how to optimize campaigns, analyze data, and keep up with industry trends.

SEM Specialist

A Search Engine Marketing (SEM) expert, a Paid Search expert or PPC (Pay-Per-Click) Specialist, is a digital marketing professional who manages and improves paid search campaigns. Their main goal is to use paid ads on search engines like Google, Bing, and Yahoo to send targeted visitors to a website.

Most of the time, an SEM specialist’s job duties include:

Keyword research involves finding important keywords and search terms that fit the business’s advertising goals.

Campaign Setup: Creating and arranging paid search campaigns, including ad groups, ad copy, targeting settings, and budgeting.

Ad copywriting is the process of making interesting and useful ads to get more clicks and sales.

Bid management is the process of keeping an eye on and changing keyword bids to get the ad placements you want while keeping a good return on your investment.

Performance Monitoring and Optimization: Looking at marketing data and performance metrics to find places where things could be better and putting optimization strategies into place.

A/B testing is the process of running split tests to compare different ads, landing pages, or targeting techniques to improve a campaign’s performance.

Setting up and tracking conversions is a way to measure how well paid search ads work and how much money they make back.

Competitor analysis is keeping an eye on and studying the advertising plans of your competitors so you can stay ahead in the market.

Reporting: Make regular reports to inform stakeholders about campaign success, key metrics, and suggestions.

When it comes to salaries, it’s important to know that they can be different depending on things like experience, location, company size, and business. An SEM specialist’s average yearly salary in the US is between $50,000 and $70,000. On the other hand, senior-level specialists with a lot of knowledge can make more than $100,000 per year. In Canada, a SEM expert makes an average of between CAD 50,000 and CAD 70,000 per year. These numbers are just estimates and can change based on the specifics.

It’s important to note that extra certifications, like Google Ads certifications or experience with other advertising platforms, can also affect salaries. This is because they show expertise and could lead to a higher earning potential. Also, SEM experts who work as freelancers or consultants may be paid differently, such as by the hour or by the job, depending on their clients’ agreements.

To be a SEM expert, you need to know a lot about paid search advertising platforms, analytics, keyword research, and being able to change your strategies based on what you learn from data. Businesses continue to see the worth of paid search advertising to bring in targeted traffic and reach their marketing goals, so there is a high demand for SEM specialists.

SEO Director

An SEO Director is a high-ranking job in a company. This person’s job is to make sure that all SEO work is planned, done, and handled in a strategic way. They are experienced professionals who run the SEO team or department. The SEO Director works closely with other departments, like marketing, content, and development, to make sure that search engine optimization is done in a way that works for the whole business.

Most of the time, the job tasks of an SEO Director are:

Planning means making and using SEO tactics that are in line with the company’s goals and aims.

Team leadership means managing and directing the SEO team by giving them advice, training, and support to help them meet the goals of the department and the company as a whole.

Collaboration: Using SEO best practices in different digital projects by working with cross-functional teams, like those made up of content writers, web engineers, and marketing managers.

Performance analysis means keeping an eye on and studying the most important SEO metrics and performance indicators to find places to improve and ways to grow.

Researching an industry means keeping up with industry trends, algorithm changes, and new SEO methods so that the company can stay competitive in the digital world.

Technical SEO Oversight: Giving help on technical SEO things like website design, site speed optimization, mobile optimization, and schema markup implementation.

SEO Audits and Suggestions: Performing thorough SEO audits to find areas that could be improved and making suggestions that can be used to improve organic search exposure.

Managing the SEO budget, making good use of resources, and showing a return on investment for SEO projects are all part of budget management.

Telling top management and stakeholders about SEO strategies, performance updates, and suggestions is part of communicating with stakeholders.

Industry Thought Leadership: Representing the company at industry conferences, events, and workshops and sharing ideas and information about SEO best practices.

SEO Directors can make different amounts of money in the United States and Canada, based on their experience, the size of their business, where they work, and what industry they work in. In the United States, the average pay for an SEO Director is between $90,000 and $150,000. But workers with a lot of experience who work for larger companies or in markets with a lot of competition can make more than $200,000. An SEO Director gets between $90,000 and $140,000 per year on average in Canada.

It’s important to remember that things like a person’s track record of success, their reputation in the industry, and the company’s general commitment to SEO can also affect salaries. Also, people with advanced qualifications, a lot of experience as a leader, and a strong portfolio of successful SEO campaigns can get higher salaries.

An SEO Director is needed to drive organic search traffic, improve search engine results, and make sure that the organization’s digital presence is optimized for maximum exposure. They are crucial in making the overall SEO plan, leading teams, and guiding the company toward long-term SEO success.


If you want to be a good SEO, you should do what you do because you enjoy it. AI will never be able to replace people in this field. Even if they make new tools in the future, they won’t be able to match our creativity or skill when working on creative projects like SEO campaigns.

As the need for SEO and digital marketing skills grows, so do the possibilities in these areas. Customers need to be able to find a brand as more businesses move online. Never before has this been as important as it is now. There are many ways to be successful in SEO, and there has never been a better time to get started. This seems like a trip that will be worth it in the long run.



About the author

Khadija Tahera is a seasoned digital marketing professional with over 5 years of experience in SEO and link building. As the founder and CEO of, a leading SEO and link building agency, Khadija leads a team dedicated to delivering results-driven solutions for clients across various industries.

With a passion for innovation and continuous learning, Khadija stays ahead of industry trends to ensure remains at the forefront of digital marketing excellence. Beyond her professional pursuits, Khadija is an advocate for women's empowerment and an avid traveler.

Khadija Tahera's expertise, passion, and commitment to excellence continue to drive success for clients and make a positive impact in the digital marketing community.


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