10 Link Building Techniques You Need to Try in 2017

KT

Link building is a crucial component of any successful SEO strategy, as it can improve your website’s authority and help you rank higher in search engine results pages (SERPs). But in 2017, it’s not just about building any links – it’s about building high-quality links from authoritative websites.

To help you build an effective link building strategy in 2017, here are 10 link building techniques you need to try:

  1. Guest blogging: Guest blogging involves writing a blog post for another website in your industry, in exchange for a backlink to your website. This can help you build relationships with other websites and earn high-quality links from authoritative sources.
  2. Broken link building: Broken link building involves finding broken links on other websites and suggesting your own content as a replacement. This can be a valuable way to earn high-quality links and improve your website’s authority.
  3. Infographics: Infographics are a popular and effective way to earn high-quality links. By creating informative and visually appealing infographics, you can attract other websites to link back to your content.
  4. Skyscraper technique: The Skyscraper technique involves finding popular content in your industry and creating an even better version of it. By creating high-quality and informative content, you can attract other websites to link back to your content.
  5. Resource pages: Many websites have resource pages that link to other informative content in their industry. By creating high-quality and informative content, you can attract other websites to link back to your content on their resource pages.
  6. Testimonials: Providing testimonials for other companies or products in your industry can earn you backlinks in return. This can be a valuable way to build relationships with other websites and earn high-quality links.
  7. Influencer outreach: Influencer outreach involves reaching out to influencers in your industry and asking them to link back to your content. By building relationships with influential individuals, you can earn high-quality links and improve your website’s authority.
  8. Link reclamation: Link reclamation involves finding mentions of your brand or content on other websites that don’t include a backlink, and asking them to add a link to your content. This can be a valuable way to earn high-quality links and improve your website’s authority.
  9. Local citations: If you have a local business, building local citations can help you improve your website’s visibility in local search results. Local citations involve listing your business information, such as your name, address, and phone number, on local directories and websites.
  10. Social media: While social media links may not have a direct impact on your website’s authority, they can still help you drive traffic and increase brand awareness. By sharing your content on social media, you can attract other websites to link back to your content and improve your website’s authority over time.

Real-Time Data and Expert References

To support our guide to link building techniques in 2017, let’s take a look at some real-time data and expert references:

According to a study by Moz, link signals are one of the top two factors in Google’s ranking algorithm. This highlights the importance of link building for SEO in 2017.

In a video by Google’s Head of Webspam, Matt Cutts, he emphasizes the importance of earning natural links through high-quality content and partnerships. He advises against buying links or participating in link schemes, as these tactics can result in penalties from Google.

Neil Patel, a top SEO expert, suggests focusing on building relationships with other websites and creating high-quality content to attract natural links. He also recommends using link building tools to streamline the link building process.

Conclusion

 

link building remains a vital aspect of SEO, and it is essential to use the right techniques to improve your website’s visibility and rankings. The ten link building techniques highlighted in this article are still relevant today, and they can help you create high-quality backlinks that can improve your website’s authority and drive more organic traffic. However, it is important to remember that link building is not a one-time process but an ongoing one, and you must continuously evaluate and update your strategies to stay ahead of the competition.

About the author

Khadija Tahera is a seasoned digital marketing professional with over 5 years of experience in SEO and link building. As the founder and CEO of Kantaji.com, a leading SEO and link building agency, Khadija leads a team dedicated to delivering results-driven solutions for clients across various industries.

With a passion for innovation and continuous learning, Khadija stays ahead of industry trends to ensure Kantaji.com remains at the forefront of digital marketing excellence. Beyond her professional pursuits, Khadija is an advocate for women's empowerment and an avid traveler.

Khadija Tahera's expertise, passion, and commitment to excellence continue to drive success for clients and make a positive impact in the digital marketing community.

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